Whether you've been itching to upgrade your current Kindle or are finally planning to join Team E-Reader, you're in luck: Amazon Prime Day is the best time to save major $$ on a Kindle. When does Prime Day end? Sadly it's over tonight at midnight PDT, but until then, every single Kindle model is still at its lowest price of the year.
If you're on the fence about nabbing a Kindle, take it from me: I read roughly 150 books a year on my Paperwhite. It comes with me quite literally everywhere I go, and is honestly the number one thing I'd bring with me on a deserted island. Don't get me wrong, I love a physical book, but the convenience and portability of a Kindle is unmatched.
Among all the incredible tech deals we're seeing, Amazon's rare Kindle discounts top our list. I'm talking up to $140 off these popular e-readers—but you only have limited time to take advantage.
Below, I'm breaking down everything you need to know about each model, so you can pick the one that best suits your reading habits. The only thing left to do is hit add to cart—then decide which beach read from your TBR you'll be tackling first.
Are Kindles on sale during Amazon Prime Day?
Yes! In fact, every single model is still at a record-low price, with discounts of up to 36 percent. Since last Prime Day, Amazon has released the Kindle Colorsoft—the first color Kindle (!!!)—and revamped the popular Paperwhite and Paperwhite Signature editions, making it an ideal time to upgrade if you have an older model, especially with Amazon's additional 20 percent trade-in discount.
Right now, the standard Kindle is just $85, making it Amazon's most affordable e-reader. That brand-new Colorsoft is a casual $100 off for Prime Day, no big deal. Plus, the popular Paperwhite is just $125, while the slightly fancier Paperwhite Signature is $50 off for the next few days. (Btw, Kindles rarely go on sale, so these discounts are likely the only opportunity you'll have to save until the holiday gift season.)
Here are the differences between each Kindle:
Amazon Kindle Colorsoft Signature Edition
After making its debut last fall, the Kindle Colorsoft has gotten its biggest discount yet for Prime Day 2025. This device is Amazon's first-ever color e-reader, allowing you to see full-color book covers and highlight pages in multiple hues. Like other Kindle models, the Colorsoft features a glare-free display, long-lasting battery life, and it's waterproof.
No matter which storage option you choose, Kindle Scribes are steeply discounted this Prime Day. This device doubles as an e-reader and a digital notebook and comes with a stylus that allows you to take notes and annotate your books. With a 10.2-inch display and Kindle's signature paper-like feel, this is an excellent option for anyone looking for a tablet-style device.
Amazon's most compact Kindle offers all of the features that made Amazon's e-reader famous at a wallet-friendly price. Despite its smaller footprint (the screen is just 6 inches!), this model is impressively powerful with 16GB of storage, six weeks of battery life on a single charge, and faster page turns than previous models. Right now, this model is just $85, so it's a great choice if you're looking for an e-reader that won't break the bank.
The Kindle Paperwhite is a step up in screen size, with a 7-inch screen to read on. Same goes for the battery, which should last you up to 12 weeks on a single charge. It has an adjustable warm light built into the screen so you can switch from white to an amber light that's a bit easier on the eyes. It's also IPX8 water-resistant rated, so it's a great pool or beachside pick. Plus, it comes in black, jade, and raspberry for anyone who can't resist colorful tech.
Amazon Kindle Colorsoft Signature Edition (32 GB)
The Paperwhite Signature Edition offers the same 7-inch screen, waterproof build, and impressive 12-week battery life as the Paperwhite, and then some. Unlike Amazon's standard models, this device is wireless charging-enabled and has a whopping 32GB of storage. Plus, the front light will automatically adjust based on the lighting of the space you're reading in, and you can even schedule lighting changes (nighttime readers, that one is for you!).
Does Prime Day have Kindle Unlimited deals?
Yes! Score your first three months free—yes, free! After that, it'll go back to the regular price of $11.99 per month.
Kindle Unlimited subscribers get unlimited reading and listening hours. Not too shabby considering Amazon's library has over 4 million books to choose from. Plus, you'll get access to magazine subscriptions and thousands of audiobooks. A book lover's dream, if I do say so myself.
